Behavior Reports in Google Analytics

In this video tutorial, you will learn all about the behavior of your users on your website, app or blog. Here is the video tutorial.

Video Transcription

Hey, everyone, this is Viren and welcome back to another Google Analytics tutorial. In this tutorial, we’re going to cover the behavior reports in Google Analytics. To give you an overview, what the behavior reports do is they give you an understanding of how the user is behaving with regards to your content on the website. So it’ll give you an overview of the page views, unique piece views, how much time to spend on the page, the bounce rate, and the exit percentage. It will tell you how they are behaving with the content of your site, are they searching on your site, the pages and things like that. S o let’s go into all the reports in detail so that we can cover each of these.

Overview

To give you an overview, what the behavior reports do is they give you an understanding of how the user is behaving with regards to your content on the website. So it’ll give you an overview of the page views, unique piece views, how much time to spend on the page, the bounce rate, and the exit percentage. It will tell you how they are behaving with the content of your site, are they searching on your site, the pages and things like that. So let’s go into all the reports in detail so that we can cover each of these.

Behavior Flow

First thing is the behavior flow. Now, this is a very interesting flow chart where Google shows you how the user flows through the different content of your site, where it drops off so that when you know that this page has the most amount of drop off. You should work on this page to make sure that the users don’t drop there from your site.

Site Content

If you go under Site Content -> All Pages, it will show you all the pages of your site, their links, and how users are behaving on the site on these pages. Is the bounce rate too high? Or is the exit percentage too high? Then you probably need to work more on those pages. You can change the Primary Dimension to Page Title to make this more easily readable to you.

Content Drilldown makes it easier to read the All Pages report. What it does is it groups all the pages of your website by the folder they are in so if ‘Google Plus Redesign’ is a folder and you click on this folder. All the pages inside this folder will start showing up or if there are more folders inside it, that will start showing up.

You can check out all the Landing Pages where people land when they’re coming to your site. Naturally, the home page will probably have the most amount of landings but that depends on your site really. You can check how much revenue you’re creating with these users, from where they bounce, what is the bounce rate and things like that. You can check how the user is interacting with your content on the landing page. Is the bouncer to high? And things like that.

You can also look at the Exit Pages and what this means is where the user is leaving your website and if any page has a very high exit percentage, you probably need to work on it and make it more interacting for the user.

Site Speed

You can check Site Speed. You can check the page speed of all the pages on your site. This line here shows the average load time of a page on your website and whether a particular page is above the average or below. So you can have a look at that and it also gives you a lot of Speed Suggestions for every single page, the number of suggestions you can work on to improve page speed.

Site Search

If you have a Search feature on your site, it’ll give you an idea of how much users search on your site and what are the terms they search for.

Events

Events are very interesting. So you can create events. Your developer will have to help you out here in creating events on your page on your website. This is especially required in apps where you create an event for everything that the user does on your app or your website. You can track them here. So here we have two events, ‘Enhanced Ecommerce’ or ‘ Contact Us’. So the users probably have used Contact Us 171 times in the selected time frame.

You can also have a look at Events Flow just like we had to look at the flow by pages, here you can have a look at the flow of events.

Publisher

Let’s look at Publisher. Now, this is not connected with this account but what this means is that, if you run a website where you are also advertising using Ad Sense, you can connect your AdSense account to yourGoogle Analytics account and then you’ll be able to see that what content on your page is getting you most amount of revenue, impressions or clicks. What kind of ads is working for you, what kind of content is working for you? This will give you an overview of your publisher account right here.

And that’s about it for the behaviors reports I hope you’ve got a good overview of everything, right from audience acquisition to behavior. We’ll also talk about conversions in the next video. We’ll see how you can create goals as well for your account. If there is anything that I’ve left out or if there’s any doubt you have please leave a comment or reach out to me on any of these platforms and I’ll be more than happy to get back to you. Thank you and have a great day.

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