Facebook pixel is a piece of code that you have to add to every page on your website in order to get the following benefits from Facebook:
- Remarketing: Create audiences for your ads from the people visiting your website or their lookalikes
- Conversions: Add conversion events to your website in order to track conversions from Facebook ads and also to optimize and pay Facebook for conversions
In the next few videos, we’ll cover adding events to your website to track conversions and creating custom or lookalike audiences from your website visitors.
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