How To Create Content Groups in Google Analytics

In this video we are going to discuss how to create content groups in Google Analytics.

Video Transcription:

Now let’s say you have a group of content on your website, let’s take an example here and visit my site Now as you would notice, in my website there are different categories like Facebook, LinkedIn Snapchat, Analytics and things like that. Now what if I want to see Google analytics metrics for just my Facebook content and I don’t want to see snapchat or analytics or maybe I just want to see metrics for just analytics, what do I do? Now one thing to keep in mind here is that most of my facebook articles when you click on them are going to have the word Facebook on the link. So that’s a pattern that we can probably use.

Now I’ll show you how to create these content groups on Google Analytics. Once you’re logged in into your portal you need to click on admin and once you’re into your account there is something called content grouping. Let’s click on this. As of now I have no groups of content. Let me start by creating one and I will call this Facebook content. Now there are three ways to actually create groups of content. One is by a tracking code – what this means is you will copy this code, you will give this group a name and every time this page loads you would have to add this code on the page and make sure this gets called. That way Analytics will know that this page is associated with this content group. But there is a little bit of complicated way and something that your developer would understand more.

The other way is by extraction – here you can use regular expressions and you can define that if this regular expression matches your page or your page title, screen name you can use that.

Last and the most simplest one is to create your own rules. Here when you select page and say the page contains Facebook – so these are all my pages that contain Facebook on them. Once that’s done this group will now pick up all pages where the link contains the word Facebook and I click on done. Sorry I have to give this a name and I save it. That’s it the content group is now ready and it will start accumulating data. One thing you need to know is that this group stores no historical data. So only from this point forward it will start saving data.

Now let me show you how you go about checking metrics for this group. Now let’s say I want to see my behaviour reports for some landing pages. Once I’m here you will see right beside the primary dimension there is now something called content grouping, this was not there before and you can just select this and choose Facebook content. There is no data available right now and everything is tagged as not set because this is historical data and once people start to visiting my Facebook pages now the data here will start populating.

That’s about it for this tutorial. I hope I was able to teach you something new and value to you. If I did please hit the thumbs up button comment and let me know and subscribe to my channel for more marketing content. If you’re looking to have a one-on-one session with me the best way to reach me is through Instagram, the link is right here. Thank you.

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