In this tutorial, you will learn how to create messenger ads on Facebook to increase engagement with your users.
Hey, everyone, this is Viren and welcome back to my youtube channel. In this video, I’m going to show you how to create ads on Facebook which have message as a call to action. What these ads can do is basically when a user clicks on them you can create a message that automatically gets sent to them on Facebook Messenger. These messages have really good click-through rates and that way you can also initiate a conversation with people who click on your ads.
So let’s get started. Let’s get into the ads manager. Click on create ad. We will choose traffic as our objective.
Now remember you don’t want traffic sent to your website or your app, you want them send to your messenger. Now you need to select an audience, so let me just quickly make an audience for this. Once you have an audience ready you can edit placements or leave it at automatic placements. So let me just leave it at automatic. Assign a daily budget to it. Let me run it at something like rupees. Check the schedule, your optimizations for a delivery. Let it be link clicks. The bid amount is automatic for now. I want to be charged per click so I’ll change that and everything looks about ok.
Let me continue now let’s set up the ad. Let me just quickly upload an image. So I’m going to create an ad with which I’m going to try and help my users get started with snapchat ads. So let me quickly add a headline text in everything related to the ads content. There, you can see the user is gonna see an ad which says something like you can talk to me on messenger and get one-on-one coaching which will help you get started with snapchat ads right now. When the user clicks on send message you can create a custom message that automatically gets sent to the user. So let me just click on setup messages. There’s going to be an introductory text that I can add so let me just use. You can add call-to-action buttons to this so I have three snapchat videos and I’m going to quickly add all of them here so that the users can watch all of those three videos. There you go I’m ready with my ad. This is the message that the user will get as soon as they click on the ad and as you can see this is so much more interactive than regular text image text ads right. So let’s click on done.
The ad is ready and I can confirm it now. The ads been confirmed, I can go back to my ads manager and check it out. All I have to do now is wait for the review to get over and the ad starts running. That’s about it for this tutorial, I hope you now know how to make messenger ads on Facebook and I feel this is so much more interactive right. So you should give this a go, this will help you have more one-on-one conversations with your users so I feel it’s pretty wonderful.
In case you have any questions do leave it on the comments below and I will get back to you within the day I promise and if you found this helpful please like and comment let me know and subscribe to my channel as I try and put up a lot of these videos every week. Thank you and have a great day.