Lead Generation Ads is an extremely popular type of ad on Facebook which has now been extended to Instagram as well. In this kind of a campaign, when the user clicks on the ad a form (which you will have to create) will open inside facebook itself and the user can submit responses to your form without having to leave facebook.
The best part about lead generation ads are:
- Since Facebook already has basic details for every user like name, email, phone number, city, address, etc. these entries are prefilled in the form and the user just has to click on the submit button. In case, you’ve added custom questions to the form the user will first have to fill in the answers to those questions.
- You can download all the leads submitted from the ‘Publishing Tools’ section of your page or connect the form to any popular CRM platform to import them automatically.
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