In this video I’m gonna show you the quickest way I feel you can optimize your Facebook campaigns.
So let’s just dive into this – I have a lead generation campaign that I’ve been running for about a couple of weeks. You can see the metrics here – the amount spend and all of that.
Now what is the quickest way of optimizing this campaign? Bear in mind, there are loads of things that you can do to optimize your campaigns, this is just the starting point which I’m going to show you in this video. Once the campaign has populated some amount of results you can log into the ads manager and this is how you begin optimizing – there’s something called breakdown here that you see. Click on it and now you will be able to break down this campaign by time. by delivery, by action and things like that. Let’s start with by time and select day.
Now what’s happening is you’re going to see the breakdown of results you’ve gotten on every day this campaign has run and here you can probably try and make a pattern. Can you try and make a pattern, something like, maybe the ad doesn’t work well on Sundays, maybe the ad works exceptionally well on Wednesdays. If you find a pattern like that you can probably start switching off the ads on days when it’s not working that well and substituting it with days that is working well and maybe adding a little more budget there. The more interesting ones to me is the ones here by delivery.
So let’s select age for example. Let me just clear all breakdowns and then select age. Now like you can see here for the age group of – the cost per result is rupees per lead while for to it’s . I have no conversions for the area groups of to so to optimize this campaign I might want to switch the ad off for this age group. For to I might want to go to my own database and check whether these leads are quality leads and if they are not I might even reduce my spend on this age group and spend more time on to age group category. This way there are a lot of more ways you can break down the campaign – there is gender, there is age and gender.
Let me just try gender once. Like I can see with gender more results are coming with male, lesser results are coming with female. The costs is approximately the same so I will again go back to my own data and see which ones are quality leads and decide accordingly. Let me select something else.
Let me this time select platform – now as you can see the ad is running on Facebook and Instagram. I have had zero conversions on Instagram throughout the couple of weeks and all my conversions are Facebook so I might want to switch off Instagram and save a little bit of money there.
You can even check maybe time of day and see if the ad works better at certain times of the day like obviously this early in the morning there are very few impressions but you are spending some amount of money here so you might want to switch off your ad for this early in the morning because nobody is looking at it anyways. You can see the cost per result also varies throughout the day and you can check this for a couple of days and if the pattern continues you might want to switch off the ads at this time of the day or the times when it’s extremely expensive to run the ad and then you can probably focus more on the times when it is relatively cheaper to run the ad. The final way is here by action and if you have multiple link destinations that you’re working with or conversion devices that you’re working with.
So let me just check on conversion device and I can see that most of my conversions come from Android smartphones, there are very few from Apple or desktop or Android tablets also. So again this is something I can switch off and completely focus on smartphones. Now once I know that I’m gonna be focusing more on Android smartphones I would want to make ads that look the best on Android smartphones and forget about desktop or iPhones.
So this is a very quick way of optimizing your campaigns and I hope you can use this. But bear in mind whenever you’re optimizing something, although from this data it might seem like desktop is giving me less conversions but what if all of these four leads have led to conversions while none of these hundred and sixteen leads have led to conversion. So you might want to go to a database and recheck before making a decision.
That’s about it for this tutorial. I hope I was able to teach you something new and I’d value to you. If I did please hit that thumbs up button comment and let me know and subscribe to my channel for more marketing content. If you’re looking to have a one-on-one session with me, the best way to reach me is through Instagram, the link is right here. Thank you.