Using UTM Parameters To Track Website Traffic Sources

You have created a website and now you’re sharing the link all across the Internet. You have also created advertisements on Facebook, Instagram and many other platforms to drive more traffic to your website. But you need to know how many of the but you need to know how many of these links are actually getting clicked and converting into traffic.

You can do this adding UTM (Urchin Tracking Module) Parameters to your website’s links that you are sharing.

Prerequisites To Using UTM Parameters

  1. Google Analytics integration to your website
  2. Links from your website that you want to share

What Are The UTM Parameters?

There are the following parameters that can be added to the links you plan on sharing:

  1. utm_source: The source of traffic such as Facebook or Google
  2. utm_medium: The marketing medium such as CPC
  3. utm_campaign: Your Campaign name such as summer_sale
  4. utm_term: Used in paid search to note the keyword for the ad such as blue+shirts
  5. utm_content: Used to differentiate the content of the ad especially while A/B testing. For example, image-ad or text-ad.

Note that only utm_source and utm_medium is compulsory to add to a link when using UTM parameters.

Where Can See The Results In Google Analytics?

In Google Analytics, go into Acquisition > All Traffic > Source/Medium.


Hope you enjoyed this tutorial. Do share your feedback on the comment section below.

Leave a Reply

Your email address will not be published. Required fields are marked *